Expanding Our Approach to Promotional Products

We recently traveled to Fort Worth to attend the ASI Show, one of the leading events in the promotional products industry. Our goal was simple. Learn what is changing, see what actually works, and continue expanding how we support our clients through thoughtful brand execution.

Promotional products have evolved well beyond giveaways. Today, branded merchandise plays a strategic role in how businesses show up, connect, and stay remembered. When done well, it becomes an extension of the brand itself rather than an afterthought.

At the show, we spent time reviewing materials, production methods, and sourcing options across a wide range of categories. Apparel, packaging, custom goods, and specialty items were evaluated through one lens. Does this feel intentional, well made, and aligned with how brands want to be perceived.

At Finch Creative, we see promotional products as part of a larger branded merchandise strategy. From custom promotional products to promotional products for businesses looking to stand out, our focus is on quality, relevance, and long term brand value. The right product should feel considered and useful, not generic or disposable.

This trip reinforced our belief that branded goods should work hand in hand with brand identity, design, and messaging. Promotional products are most effective when they support marketing efforts, events, internal culture, and client experience in a cohesive way.

What we are bringing back from Fort Worth is more than product inspiration. It is a deeper understanding of how to guide clients through smarter merchandise decisions that support their brand at every touchpoint.

We are excited to continue growing this offering and helping our clients move beyond the basics with branded merchandise that actually makes an impact.